OGX Impecca-Blonde Purple Toning Shampoo

Perfectly Toned Blonde, Every Wash

Maintain the brilliance of your blonde with the OGX Impecca-Blonde Purple Toning Shampoo. Specially formulated for blonde, silver, grey, and highlighted hair, this shampoo helps to neutralize unwanted brassy and yellow tones, giving your hair a cooler, more radiant appearance. Whether you’re a natural blonde or a salon-processed beauty, this purple toning shampoo ensures your color stays vibrant, balanced, and beautifully bright.

How Purple Shampoo Works

Purple pigments are the secret behind this toning formula. On the color wheel, purple opposes yellow, making it the ideal tone-corrector for brassy, warm hues. When applied to the hair, the purple tint counteracts brassiness and restores cooler tones—leaving your hair looking freshly toned, even weeks after coloring.

Nourishing Yet Powerful Formula

More than just a toning agent, OGX Impecca-Blonde Purple Shampoo also nourishes your hair. Its sulfate-free blend gently cleanses without stripping essential moisture or damaging color-treated strands. It helps preserve your hair’s softness, shine, and health while delivering visible results with consistent use.

Benefits You’ll Love

• Neutralizes brassy and yellow tones

• Enhances brightness in blonde, silver, and grey hair

• Adds shine and dimension to color-treated hair

• Gentle and sulfate-free formula

• Safe for regular use

• Helps extend the life of your hair color between salon visits

How to Use

Apply generously to wet hair. Lather and leave in for 3–5 minutes to allow the purple pigments to work their magic. Rinse thoroughly. Use 2–3 times a week or as needed to maintain your ideal tone. For best results, follow with a hydrating conditioner.

Who Should Use It?

This shampoo is ideal for:

• Blonde or platinum blonde hair

• Highlighted or balayage-treated hair

• Grey or silver hair needing brightness

• Anyone experiencing brassiness between color treatments

Why Choose OGX Impecca-Blonde?

OGX products are inspired by nature, free from harsh sulfates, and infused with quality ingredients. With the Impecca-Blonde Purple Toning Shampoo, you get a gentle, effective formula that keeps your blonde hair fresh, cool-toned, and salon-worthy—right from your shower.